What Company Makes Lexus?
If you’re a car enthusiast, you might know that Lexus is a luxury vehicle division of the Japanese automaker Toyota Motor Corporation. However, many people are unaware of the fact that Lexus is actually produced by Toyota.
The Early Days of Lexus
The Lexus brand was first introduced by Toyota in 1989 with the launch of the Lexus LS. The goal of the new division was to create a line of luxury vehicles that would be on par with high-end German automakers like Mercedes-Benz and BMW.
At the time, Toyota was already a well-established player in the automotive market and had a reputation for producing reliable, quality cars. However, they wanted to expand their offerings and tap into the luxury car market. Rather than trying to do so under the Toyota brand, they decided to create a new division entirely to focus specifically on luxury vehicles.
What Sets Lexus Apart?
One of the key things that sets Lexus apart from other luxury car brands is their focus on quality. This is something that Toyota is known for across all of their vehicles, and this commitment to quality is carried through to the Lexus brand as well.
Another thing that makes Lexus unique is their commitment to technology and innovation. Many Lexus vehicles come packed with advanced features and luxury amenities, and the brand is always pushing the boundaries with new advances in engineering and design.
The Future of Lexus
Today, Lexus is known around the world for producing luxury vehicles that are sleek, high-performing, and stylish. The brand continues to evolve and innovate, and we can expect to see even more cutting-edge technology and design in the years to come.