What Does BMW Own?
BMW, the German luxury carmaker, is not just a manufacturer of cars, but also the owner of several other well-known automotive brands. BMW has made a number of smart acquisitions over the years in order to expand its reach into different sectors of the automotive industry. Here are three of the most notable brands that BMW owns:
Mini
Mini is a British automotive marque that specializes in small cars. BMW acquired Mini in 1994 when it bought the Rover group, which included the Mini brand. Since the acquisition, BMW has invested heavily in the Mini brand, launching several new models and expanding the brand’s global reach. Today, Mini is one of the most recognizable small car brands in the world, with a loyal following of fans.
Rolls-Royce
Rolls-Royce is a British luxury car brand that is synonymous with luxury, refinement, and exclusivity. BMW acquired the rights to the Rolls-Royce brand in 1998, after a bidding war with Volkswagen. Since then, BMW has invested heavily in the Rolls-Royce brand, launching several new models and expanding the brand’s global reach. Today, Rolls-Royce is one of the most exclusive and luxurious car brands in the world, with a reputation for quality and craftsmanship.
Motorrad
Motorrad is BMW’s motorcycle division. The division was created in 1923, and has become one of the world’s leading motorcycle brands. BMW has invested heavily in the Motorrad division over the years, launching several new models and expanding the brand’s global reach. Today, Motorrad is known for its high-quality motorcycles, with a reputation for quality and design.
In conclusion, BMW is not just a carmaker, but also the owner of several other well-known automotive brands. By investing in these brands, BMW has been able to expand its reach into different sectors of the automotive industry, and create a diverse portfolio of brands that appeal to a wide range of customers.
