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Why Do Dealers Markup Cars

Why Do Dealers Markup Cars

Why Do Dealers Markup Cars?

Car dealerships are notorious for their markup on vehicles. In some cases, the markup can add thousands of dollars to the price of the car. So, why do dealers markup cars? Is it just to make a profit or is there more to it?

1. Dealer Markup Helps Cover Costs

One reason dealerships markup cars is to cover their costs. Dealerships have many expenses beyond just the cost of the vehicle. They have to pay for their showroom, pay employees, and pay for advertising. When a dealership adds a markup to the price of the car, it helps cover these costs.

2. Markup Helps Create a Cushion for Negotiations

Dealerships also markup cars to have a cushion for negotiations. When a customer negotiates the price of the car, the dealership doesn’t want to sell it for less than they paid for it. By adding a markup, they can lower the price without losing money on the sale.

3. Markup Can Encourage Buyers to Invest in Higher Quality Cars

Markup on cars can also encourage buyers to invest in higher quality cars. By adding a markup, dealerships can make higher quality cars more attractive. Buyers may be willing to pay more for a car if they believe it is a higher quality car.

4. Markup Helps Dealerships Make Profits

Ultimately, the markup on cars helps dealerships make a profit. Selling cars is a business, and businesses need to make money in order to survive. Dealerships add markup on cars to increase their profit margins and keep their businesses afloat.


Dealerships markup cars for a variety of reasons. They need to cover their costs, have a cushion for negotiations, encourage buyers to invest in higher quality cars, and make profits. Next time you’re shopping for a car, remember that the markup on the car is there for a reason. But, don’t be afraid to negotiate and try to get the best price possible.