Why is BMW X1 so Cheap?
BMW X1 is undoubtedly one of the most popular luxury compact SUVs in the market right now. Despite its features and brand name, what has always puzzled people is why the BMW X1 comes at a surprisingly cheap cost compared to other BMW models, especially considering its competitors in the SUV market.
Location of manufacture
One of the main reasons the BMW X1 is cheaper than other BMW models is its manufacture location, which is outside of Germany. BMW X1 is assembled in various locations across the globe, including China, India, and Brazil, where the cost of production is substantially lower compared to Germany’s.
Market Placement
Another reason for the lower cost of the BMW X1 is the company’s strategy to target a wider and more diversified audience. Unlike BMW’s bigger, more expensive models, the BMW X1 targets a younger and more vibrant generation. The target demographic is looking for luxury compact SUVs that offer a budget-friendly price range where BMW X1 comes in.
The Model’s Age
The BMW X1 model has been around for some time now, with the current version released back in 2015. The reasonable price may also be attributed to the car’s advancing age. As newer models are unveiled, the older models’ prices are reduced to attract customers, and with the BMW X1, the broadened range has opened doors for more customers as it’s still a viable choice in the market.
Competition in the SUV Market
The SUV market competition is undoubtedly fierce, with some of the significant players being Audi Q3, Mercedes-Benz GLA-Class, and Lexus NX. To maintain its market share, BMW X1 has intelligently evolved the product to offer features that are both affordable and in demand.
Quality Concerns
Many people assume that the BMW X1’s low cost means that it is not of the same quality as the other BMW models. However, this is simply not the case. BMW is known for its strict testing and quality control standards, ensuring that all the models meet the company’s standards, including the BMW X1.
Conclusion
In conclusion, the BMW X1 is cheaper than other BMW models for various reasons, including the location of manufacturing, market placement, the model’s age, intense competition in the SUV market, and quality concerns. Nevertheless, it is an excellent choice for anyone looking for a quality luxury compact SUV at a more affordable price tag.
