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Why Is Audi Discontinuing The R8

Why Is Audi Discontinuing The R8

Why is Audi Discontinuing the R8?

The Audi R8 has long been a flagship model for the company, known for its sleek design, powerful performance, and cutting-edge technology. So, it came as a surprise to many when Audi announced that they would be discontinuing the R8 model after the 2020 year.

1. Poor Sales Numbers

One factor contributing to Audi’s decision to discontinue the R8 is the poor sales numbers. Despite being a top-of-the-line sports car, the R8 has never had high sales numbers, particularly in comparison to other Audi models like the A4 and A6. This made it difficult for the company to justify continuing to produce the R8, especially when they could focus on more profitable models.

2. Focus on Electric Vehicles

Another factor in Audi’s decision was their focus on electric vehicles. With the rise of electric cars, many car manufacturers are turning their attention to developing more eco-friendly options. Audi is no exception, and it appears that they are putting more time and resources into developing electric vehicles that can compete with those produced by other manufacturers.

3. Cost of Production

The R8 is a high-end sports car, which means that it is expensive to produce. With the rising cost of materials and labor, it is becoming increasingly difficult for manufacturers to produce high-priced vehicles like the R8 while still making a profit. Audi likely made the decision to discontinue the R8 in part because of the high cost of production.

4. Competition in the Sports Car Market

The sports car market is incredibly competitive, with many manufacturers producing high-end models to appeal to car enthusiasts. While the R8 has been successful in this market, it has faced stiff competition from other sports cars like the Porsche 911 and the Mercedes-AMG GT. With so many options available, it may have been difficult for Audi to continue to justify producing the R8.


While the Audi R8 is an iconic sports car, it appears that Audi has made the difficult decision to discontinue the model. Factors like poor sales numbers, a focus on electric vehicles, the high cost of production, and competition in the sports car market likely all played a role in Audi’s decision. While it is sad to see such a beloved car model go, we can be sure that Audi will continue to produce high-quality, cutting-edge vehicles that reflect the latest trends and technologies in the car industry.